From the founder · 1 min 27 sec
THE STORY BEHIND SECOND LINE
Louisiana culture. In our own words.
Brad, the founder and owner of Second Line Clothing, grew up in Baton Rouge. His passion for streetwear became a Louisiana culture project: collections inspired by the people, places, and stories locals remember.
In this introduction, he shares his plan to visit communities, talk with local people, explore businesses and landmarks, and turn those discoveries into limited clothing collections. Baton Rouge is the starting point.
Shop the Baton Rouge collectionRead the video transcript
Brad’s original brand introduction, recorded ahead of the first Baton Rouge drop.
What's up y'all? This is Brad. I'm the founder and owner of Second Line Clothing. I just want to get on here and introduce myself and explain what Second Line is. Second Line is a Louisiana culture project that's built around my passion for streetwear. A lot of clothing brands just put graphics on shirts and sell them and that's not what this is. Every collection is going to focus on a different city, town, neighborhood, community in Louisiana and the goal is going to be document the places, document the people, document the stories, the things that locals actually remember not the tourist version of Louisiana. This is the real Louisiana. This is going to be the corner stores, the neighborhoods, the slang, the businesses that have been around, the landmarks, the the memories, the things that make each place different. For every collection I'll travel to that community. I'll talk to the people, visit local businesses, document real locations and build a limited clothing collection inspired on what I find. The first collection is going to be Baton Rouge because that's where I'm from. It's where I grew up. It's where I became who I am. After that we move on to the next city and I'll just do that one collection at a time, one story at a time. But for now I do have some Louisiana culture shirts up on my site that you can grab. Be on the lookout for the first Baton Rouge drop and let me know which city I should do after that. Welcome to Second Line.